Case Study
Co-Design

The Future of Public Broadcasting

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September 2021
Challenge

Define their offerings and market orientation as Public Broadcasters in a time when new digital platforms were disrupting where and how people consumed media.

Approach

Designed a series of design dialogues that focused on international collaboration across public broadcasters.

Outcome

BBC, NPR, and CBC agree to enter into a wide-ranging, long-term partnership in a shared effort to increase their influence within the global media industry.

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As new digital media platforms continually disrupt where consumers access content, public broadcasters have increasingly struggled to define their offering and market orientation. They have to navigate between their mandate as a public service and the expectations from funders that they remain competitive in the commercial broadcasting space.

Spearheaded by executives from BBC, CBC, and NPR, Coeuraj led a series of design dialogues on international collaboration across public broadcasters. The forum focused on adopting new values, identifying a common purpose, and defining strategies to engage broader stakeholder groups.

As a result of these dialogues, BBC, NPR, and CBC agreed to enter into a long-term partnership to serve audiences and artists across platforms, find efficiencies and grow revenues, and have more decisive influence and impact in the global media industry.

[Coeuraj] custom-designed a creative and invigorating process to help us meet our specific objectives. They helped us bring a diverse group of people together, break out of our conventional thinking, find common ground, and define strong, highly actionable ideas.

—Chris Boyce, Executive Director, CBC Radio