As new digital media platforms continually disrupt where consumers access content, public broadcasters have increasingly struggled to define their offering and market orientation. They have to navigate between their mandate as a public service and the expectations from funders that they remain competitive in the commercial broadcasting space.
Spearheaded by executives from BBC, CBC, and NPR, Coeuraj led a series of design dialogues on international collaboration across public broadcasters. The forum focused on adopting new values, identifying a common purpose, and defining strategies to engage broader stakeholder groups.
As a result of these dialogues, BBC, NPR, and CBC agreed to enter into a long-term partnership to serve audiences and artists across platforms, find efficiencies and grow revenues, and have more decisive influence and impact in the global media industry.
[Coeuraj] custom-designed a creative and invigorating process to help us meet our specific objectives. They helped us bring a diverse group of people together, break out of our conventional thinking, find common ground, and define strong, highly actionable ideas.